If you need someone to tell you why your business should be blogging, then I am afraid you must have been out of the loop for the past 7 years or so. Since 2004, the business of blogging has grow from the domain of bored housewives and child to a full fledged marketing outlet for serious entrepreneurs and businesses both small and large.
The future of blogging is not seeing a slow down in it’s grow, but a major increase in the coming years. The masses of people are really just waking up to fact that blogging is a very powerful way to express their ideas and interest, but that isn’t the focus of our discussion today. We want to talk about business blogging and why your company needs to start ASAP!
What is Business Blogging?
Before we can get to the discussion of business blogging, we must tackle the basics: What is blogging? You must understand this concept before we can take it into your business. The best place to get a uniformed answer to this sometimes perplexing question is Wikipedia.
According to Wikipedia:
The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”.
In short, a blog is a collection of thoughts on a particular subject or no subject at all. They can and are often viewed as a bunch of random, ramblings by someone on the Internet, but when taken into the concept of business blogging it becomes something much more powerful.
Business blogging is the process of sharing ideas, information, and insights on the industry which your business is a part. Instead of random discussion and useless banter, business blogs focus on providing the readers with critical information pertaining to their industry, business, product or service. It is a great way to demonstrate to your clients, customers, employees, even stakeholds the depth and value of your knowledge in the industry.
Business blogging gives your company and employees a wonderful way to share information with the industry and community at large. There is no better and cost effective way to position your business as an expert than by business blogging. In addition, there are many perks and opportunities that may come from this endeavor as well that we will discuss in our series on business blogging. The most important element to understand is that you need to start and the sooner the better. Business blogging can take your business to the next level.
During this series on Business Blogging, we will get into all of these elements and benefits before your company. For now, you just need to understand what a business blog is. Once you can wrap your head around that, we will get to the matters of how it can benefit your business growth, create opportunities, and more.
Next we will discuss the characteristics of a business blog to give you a better understanding of what goes into one and what separates it from the regular blogging. You will find the characteristics of a business blog will help you better articulate your product or service to your clients, give them a source of information to help them make their own decision to purchase your offerings, and attract more customers to your website and offering.
Next: 6 Characteristics of Business Blogging