A domain name is your web address to be found on the Internet. The name typically ends with .com, .net, .org, .tv, .info, .co, and more.
The point is to allow your customers, clients, and partners to find your website. Your website is 24/7/365 advertising and marketing for your business if your market can find you.
Selecting a domain name is an important step for you, so we wanted to shed some insight into this process. Understand the .com, .net, .org are the most respected, but you may have a need for others in the future. It’s your call, but remember these things before making your selection.
1) Easy to Remember
The shorter the name the better. Your market already has enough on it’s mind. Keep it short, clear, and concise.
My suggestion would be to brand the company name. After all, this is what you are going to be pushing to your target market. Now all they have to do is remember .com, which when most people are looking for your company, they are just going to put .com in anyway. Don’t you want to be there when they click enter or send.
Suggestions for selecting a website domain name:
The suggestions I would have for you when you are going through the process of selecting your domain name are below.
1) Make a List of Possible Names
Just write down all the domains that you would consider and the variations to them that would be acceptable. You can always add more or not use some if you like.
2) Check Availability
Here is a great resource for searching domain names, Go Daddy. I use them for this, but I may or may not purchase my domain with them. I definitely am not recommending their hosting, although to be honest and fair, it isn’t that bad. There are worst choices, but that is for another video.
Pull the trigger on the decision and go with it. If you would like, you can also purchase the .com, .org. and .net of your domain name. Just be aware that there will be extra yearly fees associated with each domain name. Domains run anywhere from $8 to $25 a year depending on the type you select.
Just make sure it is easy to remember and available. Make the decision and move on to the next step; which is typically selecting which hosting company to choose.