5 Ways to Build Ethos Into Your Website

5 Ways to Build Ethos Into Your Website

Building on our article on the 3 Elements Your Website Must Have, we would like to take the next step in the process. This ┬ánext step is to go further into these 3 elements. The first on the list is Ethos. This article is dedicated to showing you 5 ways to build ethos into your website. Don’t worry if you are not familiar with the term or how to ensure your article conveys it, we will show you how to get this done. 5 Ways to Build Ethos Into Your Website Before we go too far, lets talk a bit about ethos, then we will get into the crux of the matter. Ethos The first element your website must convey is Ethos. Many of you many have heard of these words from your study of the Greek culture, but they have many uses in modern language, world and your website. A website with Ethos built in makes an appeal to your market based on credibility and trust. The goal here is to establish yourself as an expert to your marketplace with your website to gain their trust. To do this your website must build your credibility by having certain elements built into it. These elements include, but are not limited to: Background – You should have an About Us section on your website explaining who you are, your education, and something about you and your business. The marketplace should be able to leave this page feeling like they know a little bit more about you and your business. This goes a long way in building ethos in your marketplace...

3 Elements Your Website Must Have

Our websites have so many functions, but there are 3 elements your website must convey or you are really cheating yourself and your business. Don’t worry if you don’t have them yet incorporated into your website, you have time to get this done and it is an evolving process. If you have ever had a public speaking course in college or joined a Toastmasters organization, then you are probably familiar with these three terms: Ethos, Pathos, and Logos. They are very common in the public speaking circuit, but also very important when it comes to your website. Today, it is my aim to make you aware of them for the future. In follow-up articles, we will show you exactly how to implement these elements into your website. 3 Elements Your Website Must Have Don’t worry, to ensure your website convey’s these three elements, you don’t have to start doing live videos on your website or anything like this…..although videos on the website will not hurt. You may want to make some tweaks and changes to your website to ensure these elements are present. It can only enhance your business and web presence over the long haul. 1. Ethos A website with Ethos built-in makes an appeal to your market based on credibility and trust. Every business needs to establish credibility and trust with their market. Building credibility and trust, ethos, creates a positive atmosphere where your market believes what you say and will listen to you when you say your business is the solution to their issues. Where there is no trust, no ethos, there cannot be a thriving...

How To Use Skype Screen Cast In Your Business

There are some powerful business tools out there, but one you might be over looking in your business is Skype. Most people know about Skype, at least the think they do. Popularized by shows like Oprah, Ellen Degenerous, and Good Morning America using Skype as a way to talk with people on the show. For those of you who don’t know, Skype is an online phone system that allows you to make free phone calls to other Skype users anywhere in the world. It also has a powerful instant messaging function that is very popular in many circles as well. However, those are not the reasons I am talking to you about Skype today. How To Use Skype Screen Cast In Your Business The point of our discussion today is to show you how to use Skype’s screen cast in your business. Most people and business owners are not aware of this feature in Skype, but it is a great one. The Skype Screen cast allows you to share your computer screen with the other person. It is a great feature for a variety of things in your business. Presentations Most business owners have the need to do presentations in their business to prospective clients. You are not able to always meet face to face with potential clients, so utilizing the screen cast is a great alternative. Imagine pulling up your PowerPoint presentation and going through it with your client slide by slide answering any questions they may have along the way. If you like, you could play a video you have prepared as well. This options would allow you...

How to Customize PayPal Payment Pages

Branding is a hot buzz word in business circles these days. There are good reasons this is true. Branding is very important to your business. If you feel this is important and you accept payments over the Internet via PayPal, then you should definitely continue reading. The point of our discussion today is to show you how to customize your PayPal pages. Nothing like your clients and customers paying you for your products and services, but continuing your branding efforts into the payment process. Typically, most business owners using PayPal send their clients to PayPal and it is obvious you are going to a third-party website. However, at the end of our tutorial today, you will be able to send your clients to PayPal for payment, but make it seem like they are still on your website. To do this, we will be using the Custom Payment Pages function in PayPal. Step 1: Login to PayPal & click Profile sub tab   Step 2: Click Selling Preferences, then Custom Payment Pages From here you are able to Add, Edit, Preview, and Remove styles you have created. Step 3: Notice My Current PayPal Header Step 4: Add the Header Image you want to use You have to scroll to the bottom a bit until you see the section to upload your header image. You will need to upload the image to your website, then get the url of the image you want to use. Place the image url in the location illustrated below and you are all set. Step 5: New Custom PayPal Header Here is the results our work today....

How To Accept Payments On Your Website Via PayPal

How To Accept Payments On Your Website Via PayPal – Our last post, 2012 Internet Resolutions for Your Business, was about things you should resolve to do in your business this year to make things better utilizing the vast resources of the Internet. It is a solid post for recommendations, but we wanted to take things one step further to ensure you are able to complete these objectives. First up is using PayPal to accept payments via your website. Accepting payments via the Internet is critical to your business. Over $30 billion dollars collected by businesses online the Christmas holiday season alone last year. This is a staggering amount of money and internet transactions. Your business could not even take part in this extravaganza because your website isn’t equipped to accept payment via the internet. How To Accept Payments On Your Website Via PayPal What a shame you missed out on all of those dollars exchanging hands. Let’s be sure to put an end to this, so from now on you are able to accept payments via your website. To do this, we will be using the PayPal system. PayPal is a worldwide, online payment exchange gateway. It allows people to accept and transfer money with customers, clients, and other businesses. eBay, Inc. owns PayPal and each year it has been in existence it has gained more and more acceptance with the general public. Therefore, it is a wonderful gateway and tool for you to use in your business to accept payments via your website. One of the great things about PayPal is people trying to pay you money don’t have to...

2012 Internet Resolutions for Your Business

It is hard to imagine, but it is officially 2012, so HAPPY NEW YEAR TO YOU AND YOUR BUSINESS! Can’t really believe it myself. We have to get ourselves together, shake off the holiday celebrations, and get back down to work. This is why I wanted to write you a post today, to help you get back on track and set some business resolutions. Not just any resolutions, but internet resolutions for your business. No matter if you are on the internet in your business or not, there are some resolutions you should set and exceed this year if you plan to take advantage of all the internet has to offer. 2012 Internet Resolutions for Your Business Let’s not waste much time with this post today. Let’s get right down to business and talk about the top 2012 internet resolutions for your business today. If you have any additions to make, please feel free to do so in the comment section below. Start & Update Your Website If you don’t have a website, then this is your year. It is time for you to take your business online to maximize your opportunities, reach, and influence. If you currently have a website, then you must take this year to ensure it is working for you and not just taking money out of your pocket each month in hosting fees, maintenance, and more. Most of your customers and potential customers expect you to have an operational, functional website in place. Be responsive on your website. Your visitors expect this. People want to come to your website and find the information they need...