5 Ways to Build Ethos Into Your Website

5 Ways to Build Ethos Into Your Website

Building on our article on the 3 Elements Your Website Must Have, we would like to take the next step in the process. This  next step is to go further into these 3 elements. The first on the list is Ethos. This article is dedicated to showing you 5 ways to build ethos into your website. Don’t worry if you are not familiar with the term or how to ensure your article conveys it, we will show you how to get this done. 5 Ways to Build Ethos Into Your Website Before we go too far, lets talk a bit about ethos, then we will get into the crux of the matter. Ethos The first element your website must convey is Ethos. Many of you many have heard of these words from your study of the Greek culture, but they have many uses in modern language, world and your website. A website with Ethos built in makes an appeal to your market based on credibility and trust. The goal here is to establish yourself as an expert to your marketplace with your website to gain their trust. To do this your website must build your credibility by having certain elements built into it. These elements include, but are not limited to: Background – You should have an About Us section on your website explaining who you are, your education, and something about you and your business. The marketplace should be able to leave this page feeling like they know a little bit more about you and your business. This goes a long way in building ethos in your marketplace...
7 Reasons To Start eMail Marketing In Your Business Now

7 Reasons To Start eMail Marketing In Your Business Now

At some point in your business, you have considered eMail marketing. Maybe you didn’t jump at the opportunity because you didn’t think it was effective. Perhaps you felt all of your email correspondents would end up in the spam pile with the rest of the junk you receive on a daily basis, but it doesn’t have to turn out this way. You should be using eMail marketing in your business because contrary to what you have been led to believe, it is effective. Most major corporations are using eMail marketing for one reason and one reason only, it works. However, perhaps you still need a little bit of persuading as to why you need to incorporate this form of marketing into your business. 7 Reasons To Start eMail Marketing In Your Business Now The aim of my article today is to give you the seven reasons you need to start eMail marketing in your business now. This is something you can no longer afford to ignore. If set up correctly, you won’t have to do much in the way of effort, but still reap the benefits. Your Market Uses eMail There is no denying the fact. eMail is very popular. It is likely 90% or more of your target market uses email each and every day. This creates an incredible opportunity for your business to gain valuable impressions in front of them. Your market uses eMail for their businesses, jobs, personal life, dating, to gather information, and much more. They spend a vast percentage of their day inside of their email inboxes, so why not be there waiting for...
8 Great Ways To Use Skype In Your Business

8 Great Ways To Use Skype In Your Business

If you are not using Skype by now in your business, then it is time for you to take note and start. Skype is a free (some paid options available) service owned by Microsoft that allows you to make phone and video calls. Thanks to people like Oprah, Good Morning America and Ellen using these technology on their shows, the more and more popular Skype has become. There are many great reasons for you to use Skype as a regular person, but today I want to share with you eight ways you can use it in your business to make you more efficient and effective as a business owner. 8 Great Ways To Use Skype in Your Business You don’t have to use the tool known as Skype in all eight of these ways, but you should consider each one moving forward. It can only help your business moving forward. And if you have any suggestions you would like to share with us, please feel free to do so in the comment section below. Let’s jump into the content. Networking First up is using Skype as a networking tool. I can’t tell you how successful I have used Skype as a networking tool. In the world of marketing and constant contact, Skype has been a savior for this business. It has allowed me to stay in touch with some wonderful people who have been invaluable in to my business and continue to be as well. Without Skype, many of these relationships would not have been possible as many of these people live all around the world. The Skype technology has ensured...

3 Elements Your Website Must Have

Our websites have so many functions, but there are 3 elements your website must convey or you are really cheating yourself and your business. Don’t worry if you don’t have them yet incorporated into your website, you have time to get this done and it is an evolving process. If you have ever had a public speaking course in college or joined a Toastmasters organization, then you are probably familiar with these three terms: Ethos, Pathos, and Logos. They are very common in the public speaking circuit, but also very important when it comes to your website. Today, it is my aim to make you aware of them for the future. In follow-up articles, we will show you exactly how to implement these elements into your website. 3 Elements Your Website Must Have Don’t worry, to ensure your website convey’s these three elements, you don’t have to start doing live videos on your website or anything like this…..although videos on the website will not hurt. You may want to make some tweaks and changes to your website to ensure these elements are present. It can only enhance your business and web presence over the long haul. 1. Ethos A website with Ethos built-in makes an appeal to your market based on credibility and trust. Every business needs to establish credibility and trust with their market. Building credibility and trust, ethos, creates a positive atmosphere where your market believes what you say and will listen to you when you say your business is the solution to their issues. Where there is no trust, no ethos, there cannot be a thriving...

How To Use Skype Screen Cast In Your Business

There are some powerful business tools out there, but one you might be over looking in your business is Skype. Most people know about Skype, at least the think they do. Popularized by shows like Oprah, Ellen Degenerous, and Good Morning America using Skype as a way to talk with people on the show. For those of you who don’t know, Skype is an online phone system that allows you to make free phone calls to other Skype users anywhere in the world. It also has a powerful instant messaging function that is very popular in many circles as well. However, those are not the reasons I am talking to you about Skype today. How To Use Skype Screen Cast In Your Business The point of our discussion today is to show you how to use Skype’s screen cast in your business. Most people and business owners are not aware of this feature in Skype, but it is a great one. The Skype Screen cast allows you to share your computer screen with the other person. It is a great feature for a variety of things in your business. Presentations Most business owners have the need to do presentations in their business to prospective clients. You are not able to always meet face to face with potential clients, so utilizing the screen cast is a great alternative. Imagine pulling up your PowerPoint presentation and going through it with your client slide by slide answering any questions they may have along the way. If you like, you could play a video you have prepared as well. This options would allow you...

How to Customize PayPal Payment Pages

Branding is a hot buzz word in business circles these days. There are good reasons this is true. Branding is very important to your business. If you feel this is important and you accept payments over the Internet via PayPal, then you should definitely continue reading. The point of our discussion today is to show you how to customize your PayPal pages. Nothing like your clients and customers paying you for your products and services, but continuing your branding efforts into the payment process. Typically, most business owners using PayPal send their clients to PayPal and it is obvious you are going to a third-party website. However, at the end of our tutorial today, you will be able to send your clients to PayPal for payment, but make it seem like they are still on your website. To do this, we will be using the Custom Payment Pages function in PayPal. Step 1: Login to PayPal & click Profile sub tab   Step 2: Click Selling Preferences, then Custom Payment Pages From here you are able to Add, Edit, Preview, and Remove styles you have created. Step 3: Notice My Current PayPal Header Step 4: Add the Header Image you want to use You have to scroll to the bottom a bit until you see the section to upload your header image. You will need to upload the image to your website, then get the url of the image you want to use. Place the image url in the location illustrated below and you are all set. Step 5: New Custom PayPal Header Here is the results our work today....