7 Reasons To Start eMail Marketing In Your Business Now

7 Reasons To Start eMail Marketing In Your Business Now

At some point in your business, you have considered eMail marketing. Maybe you didn’t jump at the opportunity because you didn’t think it was effective. Perhaps you felt all of your email correspondents would end up in the spam pile with the rest of the junk you receive on a daily basis, but it doesn’t have to turn out this way. You should be using eMail marketing in your business because contrary to what you have been led to believe, it is effective. Most major corporations are using eMail marketing for one reason and one reason only, it works. However, perhaps you still need a little bit of persuading as to why you need to incorporate this form of marketing into your business. 7 Reasons To Start eMail Marketing In Your Business Now The aim of my article today is to give you the seven reasons you need to start eMail marketing in your business now. This is something you can no longer afford to ignore. If set up correctly, you won’t have to do much in the way of effort, but still reap the benefits. Your Market Uses eMail There is no denying the fact. eMail is very popular. It is likely 90% or more of your target market uses email each and every day. This creates an incredible opportunity for your business to gain valuable impressions in front of them. Your market uses eMail for their businesses, jobs, personal life, dating, to gather information, and much more. They spend a vast percentage of their day inside of their email inboxes, so why not be there waiting for...
8 Great Ways To Use Skype In Your Business

8 Great Ways To Use Skype In Your Business

If you are not using Skype by now in your business, then it is time for you to take note and start. Skype is a free (some paid options available) service owned by Microsoft that allows you to make phone and video calls. Thanks to people like Oprah, Good Morning America and Ellen using these technology on their shows, the more and more popular Skype has become. There are many great reasons for you to use Skype as a regular person, but today I want to share with you eight ways you can use it in your business to make you more efficient and effective as a business owner. 8 Great Ways To Use Skype in Your Business You don’t have to use the tool known as Skype in all eight of these ways, but you should consider each one moving forward. It can only help your business moving forward. And if you have any suggestions you would like to share with us, please feel free to do so in the comment section below. Let’s jump into the content. Networking First up is using Skype as a networking tool. I can’t tell you how successful I have used Skype as a networking tool. In the world of marketing and constant contact, Skype has been a savior for this business. It has allowed me to stay in touch with some wonderful people who have beenĀ invaluableĀ in to my business and continue to be as well. Without Skype, many of these relationships would not have been possible as many of these people live all around the world. The Skype technology has ensured...

Acknowledge “Piss Poor Planning”, but Don’t Be A Hostage To It

You may have a different name for it, but we are all familiar with the old 7 P’s thanks to the military. This adage has been around for decades and is going no where anytime soon. Military Adage: Proper Planning and Preparation Prevents Piss Poor Performance This saying has been used by trainers and leaders for a long time. It is likely you have been exposed to it on many occassions. This is a good thing, but should we allow it to hold us hostage? Most people stick to planning when they should be acting on their ideas. Business owners believe planning is the key to success. Planning is helpful, but can also be negative if you are spending too much time searching for perfection. Attempting to craft the perfect plan so your venture works and doesn’t fail. However, there is research that suggest planning is not always the best option moving forward. According to the Harvard Business Review’s chapter in Entrepreneurship called “How Entrepreneurs Craft Strategies That Work”, it is suggested planning may not be as wonderful or necessary to business owners as previously thought. Pg. 58 – 59 of the HBR book says: Interviews with the founders of 100 companies on the 1989 Inc. “500” list of fastest growing private companies in the United States and recent research on more than 100 other thriving ventures by my MBA students suggest that many successful entrepreneurs spend little time researching and analyzing. And those who do often have to scrap their strategies and start over. Furthermore, a 1990 National Federation of Independent Business study of 2,994 start-ups showed that...