Building on our article on the 3 Elements Your Website Must Have, we would like to take the next step in the process. This next step is to go further into these 3 elements. The first on the list is Ethos.
This article is dedicated to showing you 5 ways to build ethos into your website. Don’t worry if you are not familiar with the term or how to ensure your article conveys it, we will show you how to get this done.
5 Ways to Build Ethos Into Your Website
Before we go too far, lets talk a bit about ethos, then we will get into the crux of the matter.
The first element your website must convey is Ethos. Many of you many have heard of these words from your study of the Greek culture, but they have many uses in modern language, world and your website.
A website with Ethos built in makes an appeal to your market based on credibility and trust.
The goal here is to establish yourself as an expert to your marketplace with your website to gain their trust. To do this your website must build your credibility by having certain elements built into it. These elements include, but are not limited to:
Background – You should have an About Us section on your website explaining who you are, your education, and something about you and your business. The marketplace should be able to leave this page feeling like they know a little bit more about you and your business. This goes a long way in building ethos in your marketplace and will make sales much easier.
Portfolio – Display your portfolio of work. If people are interested in doing business with you, then they want to see what you have been doing in the past. It will give them a good indication if you can provide the level of service or products they need to make an informed decision on proceeding with you and your business.
Testimonials – If your business has been successful helping clients, then you must start collecting testimonials from them. Allow your clients to toot your horn and talk about your business. Testimonials can be very powerful and will work for your sales efforts even when you are not active.
Content – Last, but not least, we come to content. You must take the opportunity to demonstrate your understanding of your market, industry, and the opportunities by using your website as a platform to inform. Providing excellent content and information can go a long way at positioning yourself as an expert in the marketplace and building your ethos. Don’t miss out of these opportunities. Adding a blog to your website is a great way to get this done. I have been talking about the benefits of business blogging for years. You can learn more reasons of why you should start a business blog here: http://thinktaylor.com/blog/9-reasons-why-your-business-should-be-blogging-now